Atlanta, GA

Interview with Brand Co Creator Kirsten Daniel

What inspired you to start the Ateaelle line?

My inspiration for Ateaelle derived from the lack of authentic representation around me. I realized that I'm usually the only native in most settings and the most well-known Atlanta influencers aren't even from Atlanta! There is so much beauty and rich history in Atlanta that is overlooked, I figured why not uses my love for fashion to display these messages.

How would you describe the Ateaelle brand aesthetic?

My staple tee: 'Somewhere between Bankhead & Buckhead" is EXACTLY how I would describe the brand aesthetic. There are some styles that speak to a general population and there are others that may not be understood if you aren't an Outkast fan or Goodie Mob fan.

Where do you draw your inspiration for the brand designs?

I draw inspiration from everywhere. I could be listening to an Old Jagged Edge song or riding down Godby Rd. whatever lingers in my mind, I try it out.

What does “OLD ATLANTA” mean to you?

Old Atlanta means so many things to me but it's the nostalgia of it all that inspired me to create the concept. Most vividly, riding through the city during FreakNic, hoping I'd one day get to experience that (lol), attending the [1996] Olympics was a phenomenal experience, going to Butler Street YMCA every summer which was in the Sweet Auburn Historic district. There were so many great memories that I had the pleasure of taking part in which have aided in the city's current development phase.

What are your thoughts on the current fashion culture in Atlanta?

Although we aren't yet recognized on the fashion scene, our music and influence pushes the culture forward internationally so while not quite on the front lines, we have a home team advantage : )

What had been the most difficult aspect of getting the brand off the ground and how did you overcome it?

The most difficult part has definitely been practicing patience. I have so many ideas and so much I want to do with the brand, I have to remember that it's a marathon, not a sprint. It's something that I have to remind myself of every day.

Who would you love to see wear the Ateaelle Brand?

Andre 3000, Big Boi, Julia Roberts, Monica, and Jasmine Guy (just to name a few)

What’s next for the line?

Being on the shelves at Atlanta Hartsfield Jackson International Airport was my goal and it became a reality on 8/9/16 so I'm super excited about that. Next, Phillips Arena and the new Dome!

What quote or mantra do you live your life by?

Jeremiah 29:11

"For I know the plans I have for you" says the Lord. "They are plans for good and not disaster, to give you a future and a hope."

For more information on this brand, please visit and follow on social media at @ateaelle