Anesu Chogugudza


Johannesburg, South Africa

When did you develop a fascination with fashion?

Growing up I have always been fascinated by fashion. As I began to develop my "personal style," I cultivated my taste as a style maker.

How would you define your personal style?

I strive for versatility. My "personal style" is simple and easily relatable to everybody.

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On memorable projects:

Some of my most enjoyable projects has been the Markham partnership and the recent Diesel campaign I was part of.

What are the top essentials every man should have in his wardrobe?

A good pair of formal shoes and a good pair of sneakers, with these two items you're able to play with outfits.

What challenges do you face as a style maker?

Most of the times I have the challenge of people not understanding the way I dress at times and only jumping on it at a later stage. Professional brands often want me to conform to their ideas forgetting that I am a trendsetter and someone who rather starts a trend as opposed to adapting to one.


Who's your favorite designer?

Internationally I love Diesel, as much as they are a fashion brand, their campaigns are compelling and always convey a message that deals with social issues. Locally in South Africa, I love the growth that brands like Imprint, Young & Lazy and Sol Sol are having.

On upcoming projects:

After wrapping up the amazing #GoWithTheFlaw campaign with Diesel, I took on a summer campaign with Country Road, an international brand from Australia.

What is your dream project?

I would love to work on a project with Pharrell Williams, hopefully with G Star Raw and my dream job would be working as the GQ fashion editor to bring a new perspective into menswear.


What quote or motto do you live your life by?

The time is always now, start and rest will follow.


For more information on Anesu, please follow on social media at @aneyx

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